Sotheby\u2019s International Realty Affiliates has a new alliance with Juwai.com to generate Chinese buyer interest on the site, which boasts more than two million monthly visitors.
\n\u201cWe are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets. The alliance with Juwai.com achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth,\u201d says Wendy Purvey, chief marketing officer, Sotheby\u2019s International Realty Affiliates.
\nBecause of its rapid economic growth, the number of Chinese dollar millionaires is expected to reach 2.3 million by 2020, a 74 per cent increase compared to today, says the company. Largely due to China, Asia was responsible for 70 per cent of all new billionaire wealth in 2015.
\nThe company says China is already the second-largest source of visits to sothebysrealty.com, only after the United States, and accounts for one out of every 10 visitors.
\n\u201cOne of Juwai.com\u2019s key advantages is that it is hosted on both sides of China\u2019s Internet firewall, so its listings are visible online both within China and outside of China,\u201d says Purvey.
\nThe Sotheby\u2019s brand alliance with Juwai.com includes:
\n *Sotheby\u2019s property listings will appear on Juwai.com and in its real estate search results.
\n *Juwai.com\u2019s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby\u2019s International Realty sales associate who has the listing.
\n *A Sotheby\u2019s brand overview page carries information about the brand, a contact form and the network\u2019s listings \u2013 all in one place.
\n *Sotheby\u2019s banner ads will run on the Juwai.com homepage, promoting the company\u2019s new brand page and listings to Juwai.com\u2019s audience.
\nSource: http:\/\/www.remonline.com\/sothebys-partners-juwai-com-reach-wealthy-chinese-market\/
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Sotheby\u2019s International Realty Affiliates has a new alliance with Juwai.com to generate Chinese buyer interest on the site, which boasts more than two million monthly visitors. \u201cWe are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets. The alliance with Juwai.com achieves […]<\/p>\n","protected":false},"author":4,"featured_media":653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t